Coen Fredriks
About Coen Fredriks
Coen Fredriks is an E-commerce Strategist with over 12 years of experience in the field. He currently works at Code, a Shopify Plus agency in Amsterdam, and has a background that includes roles at WAHTS and COQTAIL, along with a Bachelor's degree in Economics from Inholland University of Applied Sciences.
Work at Code - a Shopify Plus agency
Coen Fredriks has been working at Code, a Shopify Plus agency, as an E-commerce Strategist since 2021. In this role, he has implemented a blueprint for E-commerce growth, enabling the company to assist clients in making informed decisions regarding their E-commerce business expansion. His expertise contributes to the agency's ability to deliver effective strategies tailored to the needs of various clients.
Previous Experience in E-commerce
Prior to his current position, Coen Fredriks worked at WAHTS as an E-commerce Specialist from 2020 to 2023. He also served as the Owner and E-commerce Specialist at COQTAIL from 2011 to 2019, focusing on the fashion and lifestyle industry. His experience includes a brief tenure at UNTOLD.commerce in 2019 and roles at Bydanie.nl and Unisys Nederland. This diverse background has equipped him with a comprehensive understanding of E-commerce dynamics.
Education and Expertise
Coen Fredriks studied at Inholland University of Applied Sciences, where he earned a Bachelor's degree in Management, Economie & Recht from 2001 to 2005. His educational background provides a strong foundation for his work in E-commerce strategy. He has developed expertise in various aspects of E-commerce, including customer retention strategies and resale business models.
Achievements in E-commerce
Throughout his career, Coen Fredriks has received multiple 'Site of the Month' and 'Site of the Day' awards from awwwards, recognizing excellence in E-commerce platform development. He has also won a SPIN award for the Nubbik case, demonstrating his ability to create high-performing E-commerce platforms. His contributions to the field include writing blogs on E-commerce growth tips and strategies for cross-selling and upselling.
Speaking Engagements and Industry Contributions
Coen Fredriks is an active speaker at industry events such as DTCx, Emerce Live, and Webwinkelvakdagen. He shares insights on E-commerce growth models, Re-commerce, and the future of commerce involving Web 3 and AI. His participation in these events highlights his commitment to staying current with trends in the E-commerce industry and sharing knowledge with peers and clients.