Syra Vlaanderen
About Syra Vlaanderen
Syra Vlaanderen serves as the Chief Marketing Officer at Code, a Shopify Plus agency, where she focuses on e-commerce and digital marketing strategies. With a background in various marketing roles and a strong interest in the digital landscape, she has contributed to Code's recognition as a leading agency in the Benelux region.
Current Role as Chief Marketing Officer
Syra Vlaanderen currently serves as the Chief Marketing Officer at Code, a Shopify Plus agency, where she has been employed since 2022. In this role, she focuses on leading marketing strategies and initiatives that enhance the agency's presence in the e-commerce sector. Her leadership is pivotal in promoting Code's status as the first and only Klaviyo Elite Partner in the Benelux region.
Previous Experience at Code - a Shopify Plus agency
Before her current position, Syra worked at Code as a Marketing Manager from 2021 to 2022. During her tenure, she contributed to various marketing efforts that helped establish the agency's reputation in the competitive landscape of e-commerce. Her experience at Code laid the groundwork for her advancement to the CMO role.
Educational Background in Marketing
Syra Vlaanderen has a strong educational foundation in marketing. She studied at Schoevers, earning a Bachelor of Marketing & Communications from 2012 to 2016. Additionally, she completed a Post-HBO Digital Marketing program at Beeckestijn Business School in 2018. In 2022, she furthered her knowledge by studying Growth Hacking at Growth Tribe.
Career Progression in Marketing Roles
Syra has held various marketing positions throughout her career. She worked at Cognizant from 2015 to 2019 in multiple roles, including Marketing Communications Advisor and Marketing Manager for the Benelux BFSI sector. She also served as Marketing Manager at INFO from 2019 to 2021. Her early career included internships and roles at organizations such as Vastgoed Business School and The Valley.
Contributions to E-commerce Insights
Syra has actively contributed to the e-commerce community by writing blog posts on relevant topics. Notably, she authored a piece on improving Google Core Web Vitals for Shopify stores and contributed to a blog post discussing Code's recognition in Emerce100 as one of the best e-commerce agencies in the Netherlands. Her insights reflect her strong interest in the evolving digital landscape.