Evgenia Rud
About Evgenia Rud
Evgenia Rud serves as the Head of Demand Generation at Code Intelligence in Germany, where she has worked since 2022. With extensive experience in demand generation and marketing, she has held various roles in notable companies, including Kaspersky Lab and Payoneer.
Work at Code Intelligence
Evgenia Rud has been serving as the Head of Demand Generation at Code Intelligence since 2022. In this role, she focuses on developing strategies to create interest in the company's products and services, thereby enhancing the sales pipeline. Her expertise in demand and lead generation is integral to the company's marketing efforts in Germany.
Previous Experience in Marketing
Before joining Code Intelligence, Evgenia Rud held several significant marketing positions. She worked at IDnow as Demand Generation Team Lead from 2020 to 2022, where she led demand generation initiatives. Prior to that, she was the Head of Marketing and Sales Communication at Payoneer from 2017 to 2019, and served as Channel Marketing Senior Manager at SugarCRM in 2016. Her experience spans various regions including EMEA, LATAM, and Turkey.
Education and Expertise
Evgenia Rud holds a Bachelor of Science in Marketing and Communications from the University of Indianapolis, which she completed from 2010 to 2012. Additionally, she earned a Bachelor’s Degree in Marketing, Mass Media, and Journalism from the American University in Bulgaria from 2008 to 2010. Her educational background supports her expertise in marketing automation and project management.
Background in Corporate Marketing
Evgenia Rud has a strong background in corporate marketing, having worked at Kaspersky Lab as a Corporate Marketing Manager for the EMEA, LATAM, Brazil, and Turkey regions from 2014 to 2016. She also held the position of Product Marketing Manager at Kaspersky Lab from 2013 to 2014. Her roles involved strategic marketing initiatives aimed at enhancing brand visibility and driving sales.
Skills in Digital Marketing
Evgenia Rud possesses a diverse skill set in digital marketing, including affiliate marketing and social media marketing (SMM). Her experience in SMM involves leveraging social media platforms to engage with audiences and promote products. Additionally, her knowledge in affiliate marketing allows her to implement strategies that drive revenue through partnerships.