Max Lüpertz
About Max Lüpertz
Max Lüpertz is a Director of Pre-Sales and Buyer Enablement at Code Intelligence, specializing in customer buying journey mapping. He has extensive experience in sales and innovation management, having held various roles in multiple organizations across Germany and the UK.
Work at Code Intelligence
Max Lüpertz currently holds the position of Director (Pre-) Sales & Buyer Enablement at Code Intelligence, a role he has occupied since 2023. Prior to this, he served as Sales Director from 2020 to 2023. In these positions, he has focused on enhancing the customer buying journey and adapting sales frameworks to improve outcomes. His work emphasizes understanding customer needs and challenges, which aligns with his expertise in guiding customers through their decision-making processes.
Education and Expertise
Max Lüpertz has a strong educational background in business and management. He studied at the University of Hertfordshire, focusing on Entrepreneurship and eCommerce, and completed an exchange semester in 2011. He also holds a Master of Science (M.Sc.) in Management of Small and Medium Sized Enterprises from Universität Siegen, obtained between 2011 and 2013. Additionally, he earned a Bachelor of Arts (B.A.) in Industrial Management from EUFH Brühl from 2008 to 2011. His educational experiences contribute to his expertise in customer buying journey mapping and sales strategies.
Background in Sales and Innovation Management
Max Lüpertz has extensive experience in sales and innovation management. He worked at HYPE Innovation in various roles, including Account Manager and Director of Accounts for the UK & Ireland, from 2014 to 2021. His role as PreSales Consultant involved developing a unique approach to demo coaching, focusing on customer needs. He also contributed to the startup ecosystem as an Alumni Startup Accelerator at DIGITALHUB.DE in 2020. His background reflects a commitment to driving innovation and enhancing customer engagement.
Coaching and Community Involvement
In addition to his corporate roles, Max Lüpertz is actively involved in coaching and community initiatives. He has been a Presales Coach at PreSales Rockstars since 2020, where he applies his knowledge to train and develop sales professionals. He is also engaged in the startup community, consistently seeking innovative ideas and solutions. His commitment to personal growth is evident in his practice of combining physical exercise with mental activities, such as listening to podcasts and audiobooks.
Sales Framework Adaptation and Techniques
Max Lüpertz adapts the MEDDPICC sales framework specifically for presales and solution engineering. This adaptation aims to enhance win rates and identify blind spots in sales strategies. He employs advanced questioning techniques to elevate demo conversations, ensuring that discussions uncover true customer needs and challenges. His focus on integrating insights from elite athletes' mental resilience into team leadership further demonstrates his innovative approach to sales and coaching.