Edita Vatenaite
About Edita Vatenaite
Edita Vatenaite is a seasoned marketing executive with over 15 years of experience in B2B marketing, specializing in deep tech software for the scientific community.
Edita Vatenaite VP Marketing
Edita Vatenaite holds the position of Vice President of Marketing. In this capacity, she leverages a robust background in marketing strategies and tactics specific to B2B sectors, particularly within the realm of deep tech software aimed at the scientific community. Her role involves overseeing marketing initiatives that drive product demand, enhance brand presence, and expand market reach.
Edita Vatenaite's Experience at Synthace
At Synthace, Edita Vatenaite brought her expertise to the forefront by championing innovation in lab automation. Her efforts were concentrated on marketing deep tech software tailored to the needs of the scientific community. This involved formulating and executing marketing strategies that highlighted Synthace's capability in enhancing laboratory processes and improving experimental efficiencies.
Product Marketing Leadership at Ansys
Edita Vatenaite also led product marketing at Ansys, a company known for its engineering simulation software. In this role, she was responsible for creating and implementing marketing plans that promoted Ansys's simulation products. Her focus was on conveying the technical advantages and applications of the software to engineers and simulation professionals, thereby driving adoption and customer engagement.
Edita Vatenaite's B2B Marketing Experience
With over 15 years of experience in B2B marketing, Edita Vatenaite has accumulated extensive knowledge in various marketing domains. Her background encompasses demand generation, where she has successfully driven lead acquisition and conversion; brand development, where she has built and maintained strong brand identities; public relations, managing communication strategies to foster positive media relations; and digital strategy, where she has leveraged online channels to maximize reach and impact.