Hilary Cotter
About Hilary Cotter
Hilary Cotter is a Sr. Customer Advocacy & Lifecycle Marketing Manager at Code42 in Minneapolis, Minnesota, where she has worked since 2022. She has a diverse background in marketing, having held various positions at companies such as Macy's, Siteimprove, and Total Expert.
Work at Code42
Hilary Cotter currently serves as the Sr. Customer Advocacy & Lifecycle Marketing Manager at Code42, a position she has held since 2022. In this role, she focuses on enhancing customer engagement and lifecycle marketing strategies. Prior to her current position, she worked as the Customer Advocacy Marketing Manager at Code42 from 2020 to 2022, where she developed initiatives to improve customer relationships and satisfaction.
Previous Work Experience
Hilary Cotter has a diverse background in marketing and customer advocacy. She worked at Siteimprove as a Senior Content Strategy Manager for 7 months in 2019 and previously as a Content Strategy Specialist from 2017 to 2019. Her experience also includes a role as Product Marketing Manager at Total Expert for 6 months in 2020, and as a Marketing Specialist at Versique from 2014 to 2017. Additionally, she held various positions including Marketing Intern at The Children's Theatre Company and Community Manager at RSP Marketing.
Education and Expertise
Hilary Cotter studied Marketing Management at the University of St. Thomas, where she earned a Bachelor of Arts (B.A.) from 2011 to 2014. She also attended the University of Nebraska-Lincoln for one year and studied at St. Louis University- Madrid Campus in 2013. Furthermore, she achieved a Customer Advisory Board Certified | Masters from Product Marketing Alliance, indicating her expertise in customer advocacy and marketing strategies.
Background
Hilary Cotter is based in Minneapolis, Minnesota. She has experience working in various marketing roles, adapting to both small and international teams. Her early career included positions in retail and marketing internships, which laid the foundation for her subsequent roles in content strategy and customer advocacy. She is also known for her engagement with the Twin Cities' theatre scene and enjoys personal pastimes such as exploring bike trails and putting on concerts in her car.