Lindsay Sollima Kitendaugh
About Lindsay Sollima Kitendaugh
Lindsay Sollima Kitendaugh serves as the Head of Corporate Communications at Code42, where she has significantly enhanced brand awareness and launched the company's first reputation program. With a background in corporate communications and marketing, she has held various roles in notable organizations, including fama PR, Inc. and TechTarget.
Current Role at Code42
Lindsay Sollima Kitendaugh serves as the Head of Corporate Communications at Code42, a position she has held since 2022. In this role, she oversees the company's communication strategies and initiatives. She manages a communications budget of $7.5 million, which encompasses brand management, public relations, paid media, advertising, content creation, and agency services. Under her leadership, Code42 launched its first-ever reputation program aimed at enhancing brand awareness and supporting demand generation.
Previous Experience in Corporate Communications
Prior to her current role, Lindsay worked at Code42 as the Senior Manager of Corporate Brand Programs & Campaigns from 2020 to 2022. Her experience also includes a six-year tenure as Account Director at fama PR, Inc. from 2014 to 2020. Earlier in her career, she held the position of Account Executive at SHIFT Communications for one year from 2013 to 2014. Additionally, she worked as a Technical Copywriter and Freelance Spanish-Language Copywriter at TechTarget from 2012 to 2013.
Education and Academic Background
Lindsay studied at Fairfield University, where she earned a Bachelor of Arts (B.A.) in Organizational Communication. She completed her secondary education at Hopkinton High School. Her academic background has provided her with a strong foundation in communication principles, which she has applied throughout her career in various corporate settings.
Achievements in Brand Management
During her time at Code42, Lindsay achieved significant milestones in brand management. She was named Code42 Marketer of the Year in 2021 and recognized as a Top Performer within the top 10% of the company. She successfully increased brand awareness among enterprise Chief Information Security Officers (CISOs) and security practitioners from 11% to 50% within a year. Additionally, she maintained a +25% share of voice against seven direct competitors in the Information Risk Management sector, including Microsoft.
Impact on Code42's Brand Identity
Lindsay played a key role in a brand refresh at Code42, which involved updating the company's brand identity and messaging across its website and public-facing materials. This initiative was part of her broader strategy to enhance the company's market presence and improve communication effectiveness within the industry.