Chinmay Kulkarni
About Chinmay Kulkarni
Chinmay Kulkarni is a Performance Marketing Manager with a data-driven approach, currently working at Codingal in Bangalore Urban, Karnataka, India. He has extensive experience in optimizing marketing campaigns and developing strategic business partnerships.
Work at Codingal
Chinmay Kulkarni has been serving as the Performance Marketing Manager at Codingal since 2021. In this role, he focuses on scaling acquisition and retargeting campaigns to achieve high ROI in sales. He collaborates closely with design and content teams to develop marketing campaigns that are optimized for conversion and aligned with customer preferences. His data-driven approach to performance marketing allows him to effectively analyze campaign performance and make informed decisions.
Previous Experience in Marketing
Before joining Codingal, Chinmay worked as a Growth Marketer Consultant at Yskool for six months in 2020. He also had a brief tenure as a Performance Marketing Consultant at Codingal for one month in 2021. His experience extends to AIESEC in India, where he served as Vice President Marketing from 2017 to 2018. His roles have consistently involved optimizing marketing campaigns across various platforms to maximize Return on Ad Spend (ROAS).
Background in Engineering and Business Analytics
Chinmay holds a Bachelor's degree in Metallurgical Engineering from the Indian Institute of Technology (Indian School of Mines), Dhanbad, which he completed from 2015 to 2019. He further enhanced his expertise by obtaining a Certificate in Business Analytics from Harvard Business School Online in 2020. This educational background supports his analytical aptitude and problem-solving skills in performance marketing.
Entrepreneurial Venture
In addition to his role at Codingal, Chinmay is the Founder of an Innovation & Design Consultancy, a position he has held since 2018. This venture is based in the Mumbai Area and focuses on developing strategic business partnerships to create growth opportunities. His entrepreneurial experience complements his marketing expertise, allowing him to approach challenges with a comprehensive perspective.
Technical Skills in Digital Marketing
Chinmay possesses expertise in optimizing marketing campaigns across multiple digital platforms, including Google Ads, Facebook Ads, and Microsoft Advertising. His skills are geared towards maximizing Return on Ad Spend (ROAS), which is essential for effective performance marketing. His analytical approach enables him to assess and refine marketing strategies to ensure alignment with business objectives.