Jesse Lee C.
About Jesse Lee C.
Jesse Lee C. serves as the Associate Vice President of the Innovation & Marketing Group at Cofomo, where he has worked since 2021. With over 13 years of experience in digital marketing, he has a strong background in business development, strategy, and team transformation.
Current Role at Cofomo
Jesse Lee C. serves as the Associate Vice President of the Innovation & Marketing Group at Cofomo. In this role, he has been instrumental in driving innovative marketing strategies since 2021. His responsibilities include overseeing marketing initiatives and ensuring alignment with the company's overall business objectives. Jesse's focus on innovation has contributed to the growth and effectiveness of the marketing team.
Previous Experience at Inpix and Havas Worldwide Canada
Prior to his current position, Jesse held the role of Director of Strategy, Digital and Relationship Marketing at Inpix from 2008 to 2010. He then transitioned to Havas Worldwide Canada, where he worked as a Senior Strategist in CRM & Digital from 2010 to 2013. In both roles, he demonstrated his ability to transform underperforming marketing departments into high-performing teams that met key performance indicators.
Education and Training in Marketing and Business Development
Jesse Lee C. has a diverse educational background. He earned a Bachelor of Fine Arts degree from Concordia University, majoring in Cinema with a specialization in Film Studies and a minor in Psychology and Semiotics, from 1991 to 1994. Additionally, he studied Entrepreneurship and Sales Techniques at the Society & Association of Young Entrepreneurs (SAJE) from 2005 to 2006, obtaining a certificate. He also completed a certificate program in Relationship Marketing at the Association of Relationship Marketing (AMR/RMA) in 2009.
Expertise in Digital Marketing and Business Development
With over 13 years of experience in digital marketing, Jesse has developed extensive expertise in business development and entrepreneurship. He is known for his understanding of human behaviors and motivations, which enhances communication and improves business outcomes. His skills include budget planning and optimization, as well as utilizing management tools such as Gazelles management and Rockefeller habits align tool for team management.
Community Involvement and Mentorship
Jesse Lee C. actively participates in community service by volunteering and mentoring at various organizations and foundations. His commitment to giving back to the community reflects his dedication to fostering growth and development beyond his professional responsibilities.