Marilou Lagacé
About Marilou Lagacé
Marilou Lagacé serves as the Senior Director of Brand and Marketing Operations at Cofomo, where she applies her expertise in innovative strategies to drive growth. With a background in marketing communications at TELUS Santé and Bell Mobility, she is recognized for her strong communication skills and ability to manage complex issues effectively.
Work at CoFoMo
Marilou Lagacé has been serving as the Senior Director of Brand and Marketing Operations at CoFoMo since 2023. In this role, she focuses on developing and implementing marketing strategies that align with the company's goals. Her expertise in brand management and marketing operations is integral to driving the company's growth and enhancing its market presence. Lagacé's tenure at CoFoMo marks a significant step in her career, building on her extensive experience in the marketing field.
Previous Experience at TELUS Santé and TELUS Health
Prior to her current position, Marilou Lagacé worked at TELUS Santé and TELUS Health for six years, from 2017 to 2023. She held multiple roles, including Directrice of Communication Marketing and Manager of Marketing Communications. In these positions, she was responsible for developing communication strategies and managing marketing initiatives. Additionally, she served as the Senior Event Marketing Manager from 2013 to 2017 and as the Event Marketing Manager from 2011 to 2013, contributing to various marketing campaigns and events.
Experience at Bell Mobility
Marilou Lagacé's career also includes significant experience at Bell Mobility, where she worked for five years from 2006 to 2011 as Project Management - Sales Events. During this time, she coordinated sales events and marketing efforts. Earlier in her career, she served as an Event and Communication Coordinator at Bell Mobility from 2003 to 2006, where she supported event planning and communication strategies. Her roles at Bell Mobility helped her develop strong project management and event coordination skills.
Skills and Expertise
Marilou Lagacé possesses a range of skills that contribute to her effectiveness in marketing and brand management. She is adept at negotiating and resolving complex issues while ensuring team engagement. Lagacé is recognized for her ability to thrive under pressure, demonstrating a high tolerance for stress. Her excellent communication skills enable her to keep teams engaged and mobilized, fostering a collaborative work environment. Additionally, she has a proven ability to deploy advanced digital solutions and communications strategies.