Joe S.

Director Of User Experience @ Coforma

About Joe S.

Joe S. is the Director of User Experience at Coforma, where he has worked since 2021. He has extensive experience in user experience design, having held various roles at companies such as Capgemini and Carestream Dental.

Work at Coforma

Joe S. serves as the Director of User Experience at Coforma, a position he has held since 2021. His role focuses on integrating user experience into product development, which aims to enhance user satisfaction and drive business outcomes. Joe's expertise in user experience design contributes to Coforma's mission of delivering effective and user-centered solutions.

Previous Experience in User Experience Design

Before joining Coforma, Joe S. worked at Capgemini as a Senior User Experience Designer from 2017 to 2020. He also held the position of User Experience Lead at Carestream Dental for eight months in 2008. Joe's career includes significant roles such as Director of User Experience at Keane, Inc. and Senior HCI Expert at Iconmedialab, showcasing his extensive background in the field.

Education and Expertise

Joe S. studied at Virginia Commonwealth University, where he pursued an M.A. in English and a B.A. in English and German. His educational background supports his specialization in user experience design, particularly in integrating UX into product development to enhance revenue and reduce support costs.

User Experience Practices and Tools

Joe S. employs a variety of user experience practices, including experience strategy, user research, and interaction design. He utilizes tools such as OmniGraffle, Sketch, Adobe XD, and Figma to facilitate his work. His approach includes methods like usability testing, persona development, and customer journey mapping, which are essential for creating user-centered designs.

Focus on 'UX for the Rest of Us'

Joe S. emphasizes the concept of 'UX for the rest of us,' aiming to make user experience principles accessible to a broader audience. His goal is to help individuals succeed in their everyday interactions with products and services, ensuring that user experience is not limited to experts but is beneficial for all users.

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