Roberta Dishno
About Roberta Dishno
Roberta Dishno serves as the Vice President of Sales Enablement at Cognite, where she leverages her extensive experience in IIoT, AI, AR, SaaS, and PLM products to enhance sales strategies and training programs.
Work at Cognite
Roberta Dishno has been serving as the VP of Sales Enablement at Cognite since 2022. In this role, she focuses on enhancing sales strategies and empowering teams to achieve their objectives. Her work involves leveraging her extensive experience in IIoT, AI, AR, SaaS, and PLM products to drive sales enablement initiatives. Based in California, she contributes to the company's mission of delivering innovative solutions to clients.
Previous Experience in Sales Enablement
Before joining Cognite, Roberta Dishno held the position of Director of Product Marketing & Sales Enablement at Specright from 2021 to 2022. Prior to that, she worked at PTC in various roles, including Director of IoT Partner Success and Director of IoT Sales Enablement, where she spent a total of six years focusing on sales enablement and partner success strategies. Her experience spans multiple facets of sales and marketing within the technology sector.
Education and Expertise
Roberta Dishno earned a Bachelor of Science in Mechanical Engineering (BSME) from Arizona State University, where she studied from 1990 to 1995. Her educational background supports her multifaceted expertise in creating blueprints for enterprise solution training and digital transformation. She possesses a strong foundation in value-based selling programs, which she applies to educate and empower sales teams.
Background in Engineering
Roberta Dishno began her career as a Mechanical Engineer at Hughes Aircraft Company, where she worked for one year from 1996 to 1997. This engineering background has contributed to her analytical approach in sales enablement and product marketing roles. Her transition from engineering to sales and marketing illustrates her versatile skill set and ability to adapt to various industry demands.
Achievements in Sales Strategies
Roberta Dishno is recognized for her ability to resolve stagnant approaches in sales strategies and uncover hidden solutions. She focuses on empowering organizations worldwide through collaborative environments, enhancing their capabilities to succeed in competitive markets. Her strong background in educating tenured sales teams further underscores her commitment to driving sales excellence.