Samira Ibrahim Bjørnsmoen
About Samira Ibrahim Bjørnsmoen
Samira Ibrahim Bjørnsmoen is a Digital Marketing Director at Cognite AS, where she has worked since 2019. She has a strong background in marketing and management, with previous roles at Tonkin & Taylor, Cxense, Horn Media, and Ardoq.
Current Role at Cognite AS
Samira Ibrahim Bjørnsmoen serves as the Digital Marketing Director at Cognite AS, a position she has held since 2019. In this role, she is responsible for planning and executing all digital marketing strategies, which include SEO/SEM, email marketing, and advertising campaigns aimed at inbound lead generation. She has successfully delivered 180 Marketing Qualified Leads to the sales team within the first three months of her tenure. Additionally, she oversees the implementation and optimization of lead generation and automation tools, ensuring effective marketing operations.
Previous Experience in Digital Marketing
Prior to her current role, Samira worked at several organizations in various capacities. She was the Marketing Lead Development Manager at Ardoq from 2018 to 2019. Before that, she served as a Project Manager at Horn Media from 2015 to 2016 and as a Business Development SaaS professional at Cxense from 2016 to 2017. Her experience spans across different aspects of digital marketing and project management, contributing to her expertise in the field.
Educational Background
Samira holds multiple degrees from The University of Auckland. She completed her Bachelor's Degree in Marketing/Marketing Management from 2006 to 2009. Following this, she pursued a Post Graduate Diploma in the same field from 2009 to 2010. She further advanced her education by obtaining a Master's Degree in Management Information Systems from 2010 to 2011. This educational foundation has equipped her with essential skills in marketing and management.
Integration and Collaboration at Cognite AS
In her role at Cognite AS, Samira is responsible for the integration between Hubspot and Salesforce, which is crucial for streamlining marketing and sales processes. She collaborates closely with the sales organization and the product marketing team to co-develop online content marketing plans that support sales enablement. This collaborative approach enhances the effectiveness of marketing strategies and aligns them with sales objectives.
Analytical Experience at Tonkin & Taylor
Samira began her career as an Analyst at Tonkin & Taylor in Auckland, New Zealand, where she worked from 2012 to 2014. This role provided her with foundational analytical skills that she has applied throughout her career in various marketing and management positions. Her experience at Tonkin & Taylor contributed to her understanding of data-driven decision-making in marketing.