Ian Baksh
About Ian Baksh
Ian Baksh serves as the Head of Marketing UK/EU at Cogo, bringing nearly 20 years of experience in marketing across various sectors. He has held multiple senior roles in notable agencies and brands, demonstrating a strong ability to drive growth and engagement.
Work at Cogo
Ian Baksh serves as the Head of Marketing UK/EU at Cogo, a role he has held since 2022. In this position, he is responsible for overseeing marketing strategies and initiatives within the UK and European markets. His focus includes driving growth and engagement, as well as enhancing brand loyalty and advocacy. Baksh's extensive background in marketing equips him to effectively manage diverse challenges in this dynamic environment.
Previous Marketing Roles
Before joining Cogo, Ian Baksh accumulated nearly 20 years of experience in marketing across various sectors. He held positions at notable agencies such as BURN, where he worked as a Senior Account Director/Planner from 2019 to 2022. His freelance roles included working with Cheil Worldwide Inc., Wunderman Thompson UK, and Ogilvy UK, among others. These experiences have contributed to his ability to handle both large and small brands effectively.
Education and Expertise
Ian Baksh studied at London Metropolitan University, where he earned a 2:1 HONS degree in Business Studies from 1998 to 2002. He furthered his education at the Academy of Live and Recorded Arts (ALRA), achieving a Master of Arts in Acting from 2011 to 2012. His educational background, combined with nearly two decades of professional experience, has equipped him with strong analytical skills and commercial acumen.
Professional Background
Ian Baksh's professional journey includes various roles in account management and strategic marketing. He has worked with leading brands and agencies, showcasing his versatility in addressing diverse marketing challenges. His career includes significant tenures at companies such as Nokia, where he served as Strategy Development Manager, and at Haygarth, where he held roles as both Account Manager and Freelance Senior Account Director.
Skills and Attributes
Ian Baksh is recognized for his analytical problem-solving abilities and commercial acumen. He is known for thriving under pressure and consistently meeting key performance indicators (KPIs). His extensive experience in marketing has enabled him to drive growth, engagement, and sales effectively, making him a valuable asset in any marketing role.