Jody Boshoff
About Jody Boshoff
Jody Boshoff is a PR Manager for APAC and the founder of Launch PR, with a background in literature and English. She has extensive experience in marketing and communications, having worked for notable companies such as Vodafone and UneeQ, where she achieved significant PR coverage in major publications.
Current Role at CoGo
Jody Boshoff serves as the PR Manager for the Asia-Pacific (APAC) region at CoGo. She has held this position since 2021, contributing to the company's public relations efforts in Auckland, New Zealand. In her role, she focuses on developing and executing PR strategies that enhance CoGo's visibility and reputation in the market.
Professional Experience in PR and Marketing
Jody Boshoff has extensive experience in public relations and marketing. Prior to her current role at CoGo, she founded Launch PR in 2021, where she has been instrumental in managing PR initiatives. She previously worked at UneeQ as the Director of Marketing Communication, where she achieved significant PR coverage in major publications and managed marketing strategies that led to substantial funding.
Educational Background
Jody Boshoff studied at the University of South Africa (UNISA), where she earned a BA Degree in Literature and English, specializing in creative writing. She also obtained an Honours Degree in English and a Post Graduate Certificate in Education (PGCE) from the same institution. Her educational background supports her expertise in communication and marketing.
Achievements in Public Relations
Throughout her career, Jody Boshoff has achieved notable success in public relations. At UneeQ, she secured coverage in prestigious publications such as Forbes, Fortune, and the London Times. She also developed and implemented PR strategies that expanded UneeQ's reach across New Zealand, Australia, and the USA, and established an in-house PR service for various high-profile brands.
Previous Employment History
Before her current role at CoGo, Jody held several positions in marketing and communications. She worked at Vodafone New Zealand as the Internal Communications Manager and at Vibe.fyi Ltd as a Digital Marketing Specialist. Additionally, she spent six years at Aurecon in various marketing roles, including Marketing & Communications Manager for the AME region and Senior Marketing & Communications Manager.