John Gaines
About John Gaines
John Gaines serves as the Vice President of Marketing at Cohere Health, bringing over 20 years of experience in the healthcare sector, particularly in driving market growth for IT vendors and providers. He has held various leadership roles in marketing and business development across multiple organizations, including McKesson and InformedDNA.
Work at Cohere Health
John Gaines serves as the Vice President of Marketing at Cohere Health, a position he has held since 2021. In this role, he leads a marketing team at a venture-backed health plan IT and services company located in Boston, Massachusetts. His responsibilities include developing and implementing marketing strategies that drive growth and enhance the company's presence in the healthcare sector.
Previous Experience in Healthcare Marketing
Prior to his current role, John Gaines held several significant positions in the healthcare marketing sector. He worked as a Managing Consultant in Product Marketing while self-employed from 2020 to 2021. He also served as Vice President of Marketing and Business Development at InformedDNA from 2017 to 2020, and as Director of Sales Enablement at McKesson from 2012 to 2017. His experience spans over 20 years, focusing on market and revenue growth for IT vendors, providers, and payers.
Education and Expertise
John Gaines earned a Bachelor’s Degree in Economics from Cornell University. His educational background provides a strong foundation for his extensive experience in go-to-market strategies within the healthcare industry. He possesses a versatile skill set that includes leadership in marketing, product marketing, and sales enablement, contributing to his effectiveness in various roles throughout his career.
Career Achievements in Healthcare
Throughout his career, John Gaines has led initiatives that contributed to the growth of health plan utilization management businesses at organizations such as McKesson/Change Healthcare, Cognizant Trizetto, and InformedDNA. His leadership in marketing and business development has been instrumental in driving market strategies and revenue growth for healthcare IT vendors and providers.
Diverse Leadership Experience
John Gaines has accumulated over 20 years of diverse go-to-market leadership experience across various segments of the healthcare industry. His roles have included positions at Siebel Systems, where he worked as Product Line Manager and Sales District Manager for Healthcare, and at McKesson, where he held multiple director-level positions. This extensive background equips him with a comprehensive understanding of the healthcare landscape.