Rehan Sajid
About Rehan Sajid
Rehan Sajid serves as the Director of Demand Generation at Cohere Health, bringing extensive experience in digital marketing and demand generation across various industries. He has held leadership roles at several organizations, including Connected2Fiber and Scenic - Luxury Cruises & Tours, and possesses a strong background in brand development and marketing analytics.
Current Role at Cohere Health
Rehan Sajid serves as the Director of Demand Generation at Cohere Health, a position he has held since 2021. In this role, he focuses on developing and implementing strategies to drive demand for the company's healthcare solutions. His responsibilities include overseeing marketing initiatives that enhance brand visibility and engagement in the healthcare sector.
Previous Experience in Digital Marketing
Prior to his current role, Rehan Sajid held several key positions in digital marketing. He worked at Connected2Fiber as Head of Demand Generation from 2018 to 2020, where he developed strategies to enhance lead generation. Before that, he was the Head of Digital & CRM at Scenic - Luxury Cruises & Tours from 2016 to 2018, managing digital marketing efforts in the luxury travel sector. His experience also includes a role as Director of Digital Marketing/Services at Wellesley Information Services from 2020 to 2021.
Education and Expertise
Rehan Sajid earned his MSc in Information Systems from The University of Salford, where he studied from 1998 to 2002. His educational background provides a strong foundation for his expertise in management information systems, digital marketing, and demand generation. He possesses skills in brand development, conversion optimization, and ROI optimization, focusing on maximizing marketing efficiency.
Skills in Marketing Tools and Strategies
Rehan Sajid is proficient in various marketing and analytics tools, including IBM Watson, Clearbit, and Fullstory. He utilizes Canva and Photoshop for creative content development. His expertise extends to PPC management and SEM strategy, where he leverages paid search to drive demand. He specializes in ensuring consistent brand messaging across platforms, enhancing overall marketing effectiveness.
Published Work and Contributions
Rehan Sajid authored 'The health plan’s guide to interoperability,' published on January 10, 2024. This publication reflects his knowledge and insights into healthcare marketing and interoperability, contributing to the discourse in the industry. His work showcases his commitment to advancing understanding in the field of healthcare marketing.