Shanead Marques
About Shanead Marques
Shanead Marques is a Senior Digital Marketing Specialist with extensive experience in digital marketing and corporate communications. She has worked for various companies, including Cohere Health, Cosán Group, and Kiss Products, and possesses expertise in SEO and omni-channel strategies.
Work at Cohere Health
Shanead Marques has been serving as a Senior Digital Marketing Specialist at Cohere Health since 2022. In this role, she focuses on developing and implementing digital marketing strategies that enhance the company's online presence. Her responsibilities include leveraging data and insights to create measurable marketing campaigns. She also contributes to content creation, ensuring that it aligns with the company's goals and resonates with the target audience.
Previous Experience in Digital Marketing
Before joining Cohere Health, Shanead Marques held several positions in digital marketing. She worked at Cosán Group as Consulting Digital Marketing Associate Director from 2020 to 2022, where she developed omni-channel strategies for various brands. Prior to that, she was a Marketing Specialist at Kiss Products, Inc. from 2017 to 2018 and served as a Social Media Coordinator at ALES GROUPE from 2014 to 2016. Her diverse experience spans multiple facets of marketing, including social media management and influencer marketing.
Education and Expertise
Shanead Marques earned a Bachelor of Business Arts (BA) in Corporate Communication from Baruch College, completing her studies from 2009 to 2014. She possesses expertise in Search Engine Optimization (SEO), with a focus on on-page SEO, link building, content strategy, and keyword research. Her educational background and professional experience equip her with the skills necessary to create effective marketing strategies that deliver measurable results.
Contributions to Industry Knowledge
Shanead Marques has contributed to the UM Connects newsletter, providing insights on utilization management. She has authored several thought leadership articles that discuss topics such as utilization management and prior authorization. Her work reflects her commitment to sharing knowledge and insights within the industry, helping to inform and educate peers and stakeholders.
Skills and Work Style
Shanead Marques demonstrates a proven ability to work effectively both independently and as part of a team. She thrives in fast-paced, deadline-oriented environments that require strong attention to detail. Her skills in data analysis and strategic planning enable her to create impactful marketing initiatives that align with business objectives.