Tom Logan
About Tom Logan
Tom Logan is the Co-Founder and CEO of Cohley, with a background in customer development and marketing. He has worked at various companies, including Teach For America and Wildfire by Google, and has been involved in philanthropic initiatives through Founders Pledge since 2018.
Work at Cohley
Tom Logan serves as the Co-Founder and CEO of Cohley, a position he has held since 2016. Under his leadership, Cohley has developed innovative offerings, including the 'Voice of the Shopper' feature. Logan has been instrumental in positioning Cohley within the competitive landscape of content generation platforms, comparing its services with those of Aspire and Upfluence. His role involves overseeing the strategic direction of the company and fostering growth in the user-generated content sector.
Education and Expertise
Tom Logan has a strong educational background, having studied at several prestigious institutions. He earned a Bachelor of Arts in Politics and Religious Studies from Occidental College, where he studied from 2006 to 2010. He furthered his education at The London School of Economics and Political Science in 2009. Logan completed a course on Startups & Technology taught by Reid Hoffman at Harvard University, achieving Mastering Growth in 2019. This diverse educational experience has equipped him with a solid foundation in both business and social impact.
Background
Before co-founding Cohley, Tom Logan gained extensive experience in various roles across different companies. He began his career at Teach For America as a Campus Campaign Coordinator for six months in 2009. He then worked at Wildfire by Google in multiple capacities, including Sales Associate, Account Executive, and Client Success Manager from 2011 to 2014. Logan also served as Director of Customer Development at Piqora from 2014 to 2016, where he contributed to the early development of the user-generated content space.
Philanthropic Involvement
Tom Logan is actively involved in philanthropic initiatives through Founders Pledge, which focuses on data-driven donations and building transformative relationships between business and charity. Since joining Founders Pledge in 2018, he has participated in the community's efforts to leverage business success for charitable causes. His commitment to philanthropy is evident in his work, which aligns with his professional focus on creating meaningful impact through business.
Achievements in Content Generation
Throughout his career, Tom Logan has made significant contributions to the field of content generation. At Cohley, he has been involved in developing strategies that enhance user-generated content offerings. He has also written extensively on topics related to UGC versus brand-generated content and the evolution of ecommerce. His insights and expertise in these areas have positioned him as a thought leader in the industry.