Ellen Craven
About Ellen Craven
Ellen Craven serves as the Vice President of Strategy, Insights, and Innovation at COHO Creative, where she has worked since 2023. With extensive experience in design and innovation, she specializes in trend forecasting and consumer insights, contributing to brand development and strategic initiatives.
Current Role at COHO Creative
Ellen Craven currently serves as the Vice President of Strategy, Insights, and Innovation at COHO Creative. She has held this position since 2023, following her tenure as Executive Director of Strategy, Insights, and Innovation from 2021 to 2023. In addition to her current role, she has been the Group Director of Strategy, Insights, and Innovation since 2018. Her work focuses on developing strategies that leverage insights to drive innovation and enhance brand experiences.
Previous Experience in Design and Innovation
Before joining COHO Creative, Ellen Craven held significant roles in prominent companies. She worked at Procter & Gamble as a Senior Design Manager from 2003 to 2006 and later as a Principal Design Manager from 2006 to 2009. Additionally, she served as the Director of Design and Innovation at Kraft Foods from 2009 to 2012. Her diverse experience in these roles has contributed to her expertise in design and innovation strategies.
Educational Background
Ellen Craven studied at Mount St. Joseph University, where she earned a Bachelor of Arts degree in Graphic Design with a minor in Psychology. Her educational background has equipped her with a strong foundation in design principles and an understanding of human behavior, which she applies in her professional roles.
Specialization in Market Insights
Ellen Craven specializes in movement spotting and trend forecasting, focusing on identifying emerging trends in the market. She is an expert in consumer insight generation and market research analysis, which involves understanding consumer behavior and preferences. Her approach utilizes design thinking and human-centered design to create innovative solutions and strategies.
Published Work
Ellen Craven authored an article titled 'Gen Alpha' on July 7, 2023. This publication reflects her insights and expertise in understanding generational trends and their implications for brands and products.