Steve Gradman
About Steve Gradman
Steve Gradman is the Chief Marketing Officer at Olliv By CoinFlip, where he has worked since 2022. He has held various marketing leadership roles at companies such as Accel Entertainment, Becker Professional Education, and Newell Rubbermaid, contributing to significant brand growth and successful marketing campaigns.
Work at CoinFlip
Steve Gradman serves as the Chief Marketing Officer at Olliv By CoinFlip since 2022. In this role, he has played a significant part in the company's growth, contributing to CoinFlip achieving the Inc5000 Top 100 for two consecutive years, including being the highest-ranking crypto company in 2022. Gradman led a brand strategy revision that resulted in month-over-month growth in new and existing customers while successfully reducing cost-per-click by over 50%. He also executed a $25MM+ launch campaign for Olliv, achieving video watch rates three times the industry norms and double the click-through rates for display and search.
Previous Experience
Prior to his current role, Gradman held several key positions in marketing and brand management. He worked at Accel Entertainment as Chief Marketing Officer and Senior Vice President from 2017 to 2022. Before that, he was Vice President and General Manager at Becker Professional Education for one year in 2016. He also served as VP of Marketing & International Business at Becker Professional Education from 2014 to 2016. His earlier roles include Global Brand Manager at Newell Rubbermaid and Sr Associate Brand Manager at Kraft Foods.
Education and Expertise
Steve Gradman earned his MBA from the Olin School of Business at Washington University in St. Louis, where he studied Marketing from 2001 to 2003. He also holds a Bachelor of Arts in Political Science from the University of Illinois Urbana-Champaign, which he completed from 1992 to 1996. His educational background has equipped him with a strong foundation in marketing principles and strategic management, which he has applied throughout his career in various leadership roles.
Achievements in Marketing
Gradman has demonstrated significant achievements in marketing throughout his career. At CoinFlip, he grew web traffic by over 300% in 2022, contributing to a revenue growth of over 50% for the second consecutive year. He successfully launched the CoinFlip brand into several global markets, surpassing new unit growth in the US. Additionally, he expanded the marketing organization from 7 to 26 people within nine months, enhancing the efficiency of paid media and design operations.
Career Progression
Steve Gradman's career spans various roles in marketing and brand management across multiple industries. He began his career as a District Manager at Nissan North America and later worked as a Regional Manager at General Motors. Gradman's trajectory includes significant positions at Energizer, Newell Rubbermaid, and KBooM! Games, where he served as President. His diverse experience has contributed to his expertise in driving brand growth and marketing strategies.