Natasha Khairullah

Natasha Khairullah

Head Of Product & Brand Strategy @ Colgate

About Natasha Khairullah

Natasha Khairullah serves as the Head of Product & Brand Strategy at Colgate Mattress, where she has worked since 2020 in Atlanta, Georgia. With a diverse background in marketing and content management, she has held various roles in notable organizations, including CoStar Group and Kazmania.

Current Role at Colgate Mattress

Natasha Khairullah serves as the Head of Product & Brand Strategy at Colgate Mattress, a position she has held since 2020. Based in Atlanta, Georgia, she has been instrumental in shaping the product offerings and brand positioning of the company. Her role involves overseeing product development and implementing brand strategies that align with market trends and consumer preferences.

Previous Experience in Marketing and Management

Prior to her current role, Natasha Khairullah held several positions at Colgate Mattress, including Director of Marketing & Design and Brand Curator & Creative Lead. She also worked at CoStar Group in various capacities, including Senior Content Manager and Creative Director. Her experience spans over a decade in marketing and client management, focusing on enhancing customer experiences and driving brand growth.

Educational Background and Certifications

Natasha Khairullah earned a Bachelor of Arts in Journalism from the University of North Florida. She furthered her education at NYU School of Professional Studies, obtaining a Graduate Certificate in Data Science. Additionally, she is certified in HubSpot Inbound and Design, reflecting her expertise in inbound marketing strategies.

Expertise in Marketing Strategies

Natasha Khairullah possesses expertise in growth hacking and relationship marketing, which are essential for increasing client engagement and retention. Her background in operations management contributes to her ability to streamline business processes and enhance team coordination. She specializes in client development and education, focusing on improving customer relationships and satisfaction.

Public Speaking and Communication Skills

Natasha Khairullah has strong public speaking skills, indicating her experience in delivering presentations and engaging with audiences. This ability complements her roles in marketing and brand strategy, where effective communication is crucial for conveying brand messages and fostering client relationships.

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