Vyas Sasidharan
About Vyas Sasidharan
Vyas Sasidharan is an Ecommerce Marketing Manager with a diverse background in both technical and business education. He has gained extensive marketing experience through roles at companies such as Wipro Consumer Care and Lighting, Gameskraft, and Colgate Mattress, and has studied at institutions in the United States and India.
Current Role at Colgate Mattress
Vyas Sasidharan serves as the Ecommerce Marketing Manager at Colgate Mattress, a position he has held since 2023. In this role, he is responsible for developing and implementing marketing strategies that enhance the online presence and sales of the brand. His expertise in ecommerce marketing allows him to leverage digital platforms effectively to reach target audiences.
Previous Experience at Wipro Consumer Care and Lighting
Prior to his current role, Vyas worked at Wipro Consumer Care and Lighting as a Brand Executive from 2019 to 2021. During his tenure, he focused on brand marketing strategies and contributed to various initiatives aimed at enhancing brand visibility. He also held a position in ecommerce marketing at Wipro for 11 months in 2021, further expanding his experience in the digital marketing landscape.
Educational Background in Marketing and Business
Vyas holds a Master's degree in Marketing Analytics from California State University, Long Beach, where he studied from 2022 to 2023. He also earned a Master of Science in International Business from Institut Mines-Télécom Business School in 2018. Additionally, he completed an MBA in Marketing from Alliance University between 2017 and 2019, providing him with a solid foundation in business and marketing principles.
Technical and Engineering Education
Vyas has a Bachelor of Engineering in Electrical, Electronics, and Communications Engineering from Srinivas Institute of Technology, which he completed from 2012 to 2016. This technical background complements his marketing expertise, allowing him to approach marketing challenges with a unique perspective that combines engineering principles with business strategy.
Diverse Marketing Experience
Vyas has accumulated a diverse range of marketing experience, including roles as Marketing Operations at Gameskraft in 2022 and as a Marketing Student Assistant at California State University-Long Beach in 2023. His experience spans both brand marketing and ecommerce marketing, showcasing his versatility in the marketing field. He has worked in various geographic locations, including India and the United States, which has provided him with a global perspective on marketing strategies.