Alex Maggi
About Alex Maggi
Alex Maggi serves as the Vice President and Head of Custom Insights and Consulting at Collage Group, where he has worked since 2021. With extensive experience in market research and brand equity, he previously held leadership roles at Quest Insight, Collage Group, and Ipsos.
Current Role at Collage Group
Alex Maggi serves as the Vice President and Head of Custom Insights and Consulting at Collage Group. He has held this position since 2021 and operates out of Chicago, Illinois. In this role, he leads initiatives focused on custom insights and consulting services, contributing to the company's strategic objectives and enhancing client engagement.
Previous Experience at Quest Insight
Prior to his current role, Maggi was the President of Quest Insight from 2014 to 2019. During his five years in this position, he was based in Chicago, Illinois, where he oversaw various research initiatives and contributed to the company's growth in the insights sector.
Career at Ipsos
Maggi has extensive experience at Ipsos, where he worked in two significant roles. He served as Director of Ad Tracking and Brand Equity from 2003 to 2006, and later as Vice President of Advertising and Brand Equity Research from 2006 to 2014. His tenure at Ipsos spanned over a decade and involved managing research projects that focused on brand performance and advertising effectiveness.
Education and Qualifications
Maggi holds a Master of Business Administration (MBA) from the University of Michigan - Stephen M. Ross School of Business. He also earned a Bachelor of Business Administration (BBA) from The George Washington University. His educational background provides a strong foundation for his expertise in market research and consulting.
Early Career at United Airlines
Before his roles in market research firms, Maggi worked at United Airlines as a Manager of Market Research from 1994 to 2003. His nine years at United Airlines allowed him to develop skills in market analysis and consumer insights, which have been instrumental in his subsequent career.