Alonzo J. Bailey
About Alonzo J. Bailey
Alonzo J. Bailey is a Cultural Insights Analyst at Collage Group, specializing in market research focused on multicultural consumers. He has developed tools to measure consumer perceptions and has a strong background in quantitative research and data analysis.
Work at Collage.com
Alonzo J. Bailey has been employed at Collage Group as a Cultural Insights Analyst since 2020. In this role, he focuses on market research that emphasizes multicultural consumers. His work involves providing insights that assist brands in engaging authentically with diverse audiences. He has developed a product that measures consumer perceptions and cultural resonance of brands and advertisements through quantitative research and statistical modeling.
Education and Expertise
Alonzo J. Bailey holds a Master of Science in Marketing from The Johns Hopkins University - Carey Business School, where he studied from 2019 to 2020. He also earned a Bachelor of Arts in Psychology from Morehouse College, completing his studies there from 2015 to 2019. His expertise includes survey management, covering design, programming, and data analysis, which enables him to extract actionable insights from consumer data.
Background
Prior to his current position, Alonzo J. Bailey worked as a Research Assistant at the University of Maryland - Family Science for three months in 2016. He also gained experience as a Research Intern at Columbia Business School for four months in 2018. Additionally, he served as a Graduate Student at The Johns Hopkins University - Carey Business School for eleven months during 2019 to 2020.
Achievements
Alonzo J. Bailey has developed a product that assesses consumer perceptions and cultural resonance of brands and advertisements. His work utilizes data-driven storytelling to effectively communicate complex consumer insights and strategic implications to stakeholders in research and marketing, particularly within Fortune 100 companies.