Ashley Samay (Paulson)
About Ashley Samay (Paulson)
Ashley Samay (Paulson) serves as the Research Manager for Consumer Insights & Strategy at Collage Group, where she specializes in qualitative market research. With over five years of experience in leading qualitative studies, she has previously held positions at MarketVision Research and has a strong academic background in Marketing and Operations Management from the University of Cincinnati.
Current Role at Collage Group
Ashley Samay serves as the Research Manager for Consumer Insights & Strategy at Collage Group. In this role, she focuses on uncovering cultural insights that inform strategic decisions. Her expertise includes utilizing various methodologies such as focus groups, in-depth interviews, ethnographies, and concept testing. Since joining Collage Group in 2021, she has contributed to enhancing the understanding of consumer behavior and preferences.
Previous Experience at MarketVision Research
Prior to her current position, Ashley Samay worked at MarketVision Research for five years, holding multiple roles. She began as a Qualitative Research Assistant from 2016 to 2017, then advanced to Qualitative Research Associate from 2017 to 2020, and later became a Senior Qualitative Research Associate from 2020 to 2021. During her tenure, she specialized in qualitative market research, particularly in the healthcare and pharmaceuticals sectors.
Educational Background
Ashley Samay completed her Bachelor of Business Administration (B.B.A.) in Marketing and Operations Management at the University of Cincinnati College of Business from 2010 to 2015. She furthered her education by obtaining a Master of Science (M.S.) in Marketing from the same institution from 2015 to 2016. Additionally, she earned a Certificate in Innovation during her graduate studies, also at the University of Cincinnati.
Early Career and Internships
In her early career, Ashley Samay gained diverse experience through various internships and co-op positions. She worked as a Production Planning/Production Control Co-Op at Toyota in 2014. She also held a Marketing Intern position at WAVE Foundation - Newport Aquarium from 2014 to 2015. Other roles included a Research Assistant at the University of Cincinnati and a Campus Representative for Serengetee LLC in 2015.
Editorial Role at QRCA
From 2021 to 2022, Ashley Samay served as the Feature Editor for VIEWS, the Journal of Qualitative Research, published by the Qualitative Research Consultants Association (QRCA). In this capacity, she contributed to the dissemination of knowledge and best practices in qualitative research, enhancing the journal's content and outreach.