Jack Mackinnon, M.Ed.
About Jack Mackinnon, M.Ed.
Jack Mackinnon, M.Ed., serves as the Senior Director of Product and Content at Collage Group, where he oversees research across various consumer segments. With a background in political science and human development, he has extensive experience in research and education, including previous roles at Gartner and Harvard Graduate School of Education.
Current Role at Collage Group
Jack Mackinnon serves as the Senior Director of Product and Content at Collage Group, a position he has held since 2022. In this role, he oversees research initiatives that span various consumer segments, including Multicultural, Generational, LGBTQ+, Gender, and Parents and Kids. His work focuses on understanding diverse consumer behaviors and societal trends, contributing to the organization's mission of providing insights into the evolving marketplace.
Previous Experience at Gartner
Prior to his current role, Jack Mackinnon worked at Gartner from 2016 to 2020. He first served as a Senior Research Analyst for two years, where he contributed to research projects that informed strategic decisions. Following this, he was promoted to Senior Principal, Research, where he continued to enhance his expertise in consumer research until 2020.
Educational Background
Jack Mackinnon completed his Bachelor of Arts in Political Science and Government at Hope College from 2000 to 2004. He later pursued a Master of Education in Human Development and Psychology at Harvard Graduate School of Education, studying from 2012 to 2013. His academic focus included adolescent development, with an emphasis on ethnicity and culture, which informs his current work in understanding diverse consumer segments.
Experience in Educational Organizations
Jack Mackinnon has a background in working with youth and multicultural families through various educational and mentoring organizations. He served as an Internship Coordinator at Harvard Graduate School of Education for eight months in 2013. Additionally, he has contributed to the founding of several innovative educational organizations, emphasizing his commitment to education and community engagement.
Research Focus and Contributions
In his current role, Jack Mackinnon investigates broader societal trends that extend beyond traditional consumer research categories. His work aims to provide insights into the complexities of consumer behavior across diverse demographics, enhancing understanding of how various factors influence market dynamics.