Katya Skogen
About Katya Skogen
Katya Skogen is the Director of Cultural Insights at Collage Group, where she focuses on translating cultural trends into actionable insights for marketers. She has extensive experience in consumer insights, having held various research roles at Gartner and ExxonMobil over the past two decades.
Current Role at Collage Group
Katya Skogen serves as the Director of Cultural Insights at Collage Group, a position she has held since 2022. In this role, she focuses on translating cultural trends into actionable insights for marketers. Her work involves connecting marketers with key consumer groups through data analysis, enabling them to make informed decisions based on cultural shifts in the market. She operates from the Greater Minneapolis-St. Paul Area.
Previous Experience at Gartner
Katya Skogen has extensive experience at Gartner, where she held multiple roles from 2015 to 2022. She started as a Senior Research Analyst in Global Consumer Insights and Custom Research, serving for two years in the United States. She then progressed to Senior Principal Researcher in Consumer Insights from 2017 to 2020, and later became Research Director from 2020 to 2022 in the Greater Minneapolis-St. Paul Area. Throughout her tenure, she focused on consumer insights and cultural trends.
Background in Business Analysis at ExxonMobil
Before her career in market research, Katya Skogen worked at ExxonMobil from 2005 to 2011. During her six years there, she held various positions, including Business Analyst, Local Content Lead Specialist, and Research Analyst, in Kazakhstan. This experience provided her with a solid foundation in business analysis and research methodologies.
Educational Background
Katya Skogen has a strong academic background. She studied Linguistics at L.N.Gumilyov Eurasian National University, where she achieved qualifications as an English-Russian Translator from 2000 to 2002. She later attended KIMEP University, earning a Bachelor of Social Sciences in Political Science and International Relations from 2002 to 2005. This education has contributed to her analytical skills and understanding of cultural dynamics.
Expertise in Cultural Trends
Katya Skogen possesses expertise in identifying and analyzing cultural trends. Her focus lies in translating these trends into actionable insights for marketers, allowing them to connect effectively with diverse consumer groups. She has a passion for staying ahead of critical cultural shifts in the market, which informs her strategic approach to consumer insights.