Victor Paredes
About Victor Paredes
Victor Paredes serves as the Executive Director of Multicultural Strategy at Collage Group, bringing extensive experience in marketing and branding across various sectors. His career includes leadership roles at several prominent agencies, where he has successfully empowered brands to thrive in a diverse market.
Current Role at Collage Group
Victor Paredes serves as the Executive Director of Multicultural Strategy at Collage Group, a position he has held since 2022. In this role, he focuses on developing and implementing strategies that resonate with diverse consumer segments. His work emphasizes the importance of cultural competence in marketing, enabling brands to connect effectively with multicultural audiences.
Previous Experience in Marketing and Strategy
Before joining Collage Group, Victor Paredes held several significant positions in the marketing and communications industry. He was the Executive Director of Account Planning at Lopez Negrete Communications from 2021 to 2022. Prior to that, he worked as the Director of Strategy at Wing from 2016 to 2019 and as the Managing Director at Spike DDB for a year in 2015. His experience also includes roles at UWG, LatinWorks, and The Vidal Partnership, where he developed integrated marketing strategies across various sectors.
Educational Background
Victor Paredes earned his Master of Business Administration (M.B.A.) from The University of Texas at Austin - Red McCombs School of Business, studying from 2014 to 2016. He also holds a Bachelor of Arts in Spanish Literature & Culture from City University of New York-Herbert H. Lehman College, completed from 1994 to 1998. Additionally, he studied Romance Languages, Literatures, and Linguistics at Fordham University from 1994 to 1996.
Achievements in Marketing
Throughout his career, Victor Paredes has contributed to his agencies being recognized on Ad Age’s AList a total of five times. His efforts in new and organic business development have played a significant role in this achievement. He has also empowered brands to succeed in a diverse market, working with notable clients such as Target, Heineken, MasterCard, and McDonald’s.
Diverse Industry Experience
Victor Paredes has extensive marketing experience across various sectors, including entertainment, hospitality, healthcare, and consumer packaged goods. His work has spanned multiple categories, such as wellness, automotive, beverages, financial services, beauty, and fashion. This diverse background has equipped him with the skills to lead multidisciplinary teams and create effective marketing platforms.