Esthã Burke
About Esthã Burke
Esthã Burke serves as the Director of Consumer Insights at College Pulse, where she has worked since 2019. With a background in consumer insights across various leading companies, she specializes in leveraging research to drive innovation in marketing and product development.
Work at College Pulse
Esthã Burke has served as the Director of Consumer Insights at College Pulse since 2019. In this role, she focuses on leveraging research and insights to inform advertising, marketing, and product development strategies. Based in San Francisco, California, Burke has contributed to the company's understanding of consumer behavior and preferences, enhancing its ability to serve clients effectively.
Previous Experience in Consumer Insights
Before joining College Pulse, Esthã Burke held several positions in consumer insights across various organizations. She worked at Microsoft as a Consumer Insights Manager in Thought Leadership from 2013 to 2015. Additionally, she served as the Research Director at Media Predict from 2018 to 2019, and as the Director of Consumer Frameworks at Turner Broadcasting System from 2016 to 2018. Her diverse experience has equipped her with a comprehensive understanding of consumer behavior.
Educational Background
Esthã Burke earned a Bachelor of Arts degree in Psychology and Communications from the University of Pennsylvania, completing her studies from 2006 to 2010. This educational foundation has provided her with insights into human behavior and communication, which she applies in her professional roles.
Focus on Emerging Technology
Esthã Burke emphasizes the impact of the internet and emerging technologies on consumer interaction and decision-making. Her work involves analyzing how these advancements influence information consumption and marketing strategies. She aims to create narratives from diverse data sets to assist marketers and technologists in understanding consumer needs.
Career Development at Nielsen
Esthã Burke began her career at Nielsen, where she held multiple roles, including Research Manager for Thought Leadership and New Business from 2012 to 2013, and Emerging Leaders Program Associate from 2010 to 2012. These positions allowed her to develop expertise in research methodologies and consumer insights, laying the groundwork for her future roles in the industry.