Mathilde Omard
About Mathilde Omard
Mathilde Omard is a Digital Marketing Analyst and Ecommerce Assistant at Colorescience in San Diego, California, where she has worked since 2022. She holds multiple degrees in Economics and Marketing and has previous experience in digital project management and business analysis.
Work at Colorescience
Mathilde Omard has been employed at Colorescience as a Digital Marketing Analyst and Ecommerce Assistant since 2022. In this role, she focuses on improving website performance and user experience through the support of A/B testing strategies. She assists in managing tasks related to Amazon Luxury Beauty and coordinates creative efforts between internal teams and agency partners for acquisition marketing campaigns. Mathilde utilizes Looker analytics, Excel, and Python for data exploration and dashboard creation, providing valuable insights to the e-commerce team.
Education and Expertise
Mathilde Omard holds a Master's degree in Marketing Data & e-Commerce from SKEMA Business School, which she completed in 2022. She also earned a Master's degree in Economics and Business Management from Université de Poitiers in 2020. Prior to that, she obtained a Bachelor's degree in Economics from the same institution. Her educational background includes studies at Shanghai Dianji University, where she achieved a Master's degree in Economics in 2019, and a Baccalauréat in Economics from Lycée Jacques Coeur.
Background
Before joining Colorescience, Mathilde Omard gained experience in various roles. She worked as an Assistant Digital Project Manager at Danone Early Life Nutrition for six months in 2018. In 2020, she served as a Junior Consultant at CréActifs for six months in Paris. Additionally, she worked as an Economic Development Officer at the Chamber of Trades and Crafts from 2020 to 2021. Mathilde also held the position of Business Analyst at Candia from 2021 to 2022, further enhancing her analytical skills.
Achievements
In her current role at Colorescience, Mathilde Omard has contributed to the development of an optimization roadmap for website enhancements. She has analyzed various digital marketing channels, including email, display advertising, and Facebook, to optimize customer acquisition strategies. Her ability to coordinate marketing campaigns and utilize data analytics tools has supported the overall marketing efforts of the company.