Olivia Li
About Olivia Li
Olivia Li is a Marketing Intern currently working at Colorescience and has extensive experience in marketing and creative writing. She has held various roles in social media management and content creation, contributing to significant sales and engagement metrics.
Work at Colorescience
Olivia Li has been serving as a Marketing Intern at Colorescience since 2020. In this role, she has managed product gifting campaigns through Octoly, collaborating with over 50 influencers to reach 1.2 million users on platforms such as YouTube and Instagram. This initiative achieved an earned media value of $9,000. Additionally, she has created graphics using Canva and planned content calendars on Planoly for Colorescience's social media accounts, which boast over 119,000 followers. Olivia has also identified influencers that align with Colorescience's values for upcoming product launches and integrated user-generated content into the company's website, contributing to $255,000 in sales.
Education and Expertise
Olivia Li studied at San Diego State University, where she earned a Bachelor of Arts in Journalism with a minor in Marketing from 2017 to 2021. Her education has provided her with a strong foundation in marketing strategies and creative writing. Additionally, she attended Mills High School from 2013 to 2017, where she completed her secondary education. Olivia's academic background supports her current role in marketing and creative content development.
Background
Olivia Li has a diverse background in marketing and creative roles. She began her career as a Photographer's Assistant at Still Light Studios LLC from 2017 to 2019. In 2019, she worked as a Student Ministry Intern at New North Church for two months and later took on the role of Social Media Manager at Cru for one year. Olivia also contributed as a Staff Writer for The Daily Aztec from 2018 to 2019. Her experiences across various organizations have equipped her with a range of skills in content creation, social media management, and marketing.
Achievements
During her tenure at Colorescience, Olivia Li has achieved significant results in her marketing initiatives. She optimized social media content, generating an additional $53,000 in add-to-cart revenue. Her efforts in integrating user-generated and influencer content into the company's website have directly contributed to $255,000 in sales. These accomplishments reflect her ability to drive engagement and revenue through effective marketing strategies.