Michael Wilson
About Michael Wilson
Michael Wilson serves as the Corporate Marketing Director at Command Alkon, where he has worked since 1995. He has played a key role in various initiatives, including managing a significant merger and developing marketing strategies for international markets.
Work at Command Alkon
Michael Wilson has served as the Corporate Marketing Director at Command Alkon since 1995. Over his 29-year tenure, he has played a significant role in various initiatives aimed at enhancing the company's marketing strategies and customer engagement. He managed the merger team during the integration of Command Data and Alkon Corporation, ensuring a smooth transition and alignment of marketing efforts. Wilson has also developed a new marketing infrastructure tailored for international vertical markets, which has expanded the company's reach and effectiveness in global markets.
Education and Expertise
Michael Wilson studied at Samford University, where he earned a Bachelor of General Studies with a concentration in Counseling. His educational background provides him with a solid foundation in business principles and interpersonal skills, which he applies in his role as Corporate Marketing Director. His expertise includes trademark and copyright protection, marketing infrastructure development, and customer retention strategies.
Background
Before joining Command Alkon, Michael Wilson worked at SouthTrust Bank, now known as Wells Fargo Bank, as Vice President of Sales & Service in the BankCard Division from 1993 to 1995. This experience in the banking sector contributed to his understanding of customer service and sales strategies, which he later applied in his marketing role at Command Alkon.
Achievements
During his time at Command Alkon, Michael Wilson established trademark and copyright protection for the company's complete product line, safeguarding the brand's intellectual property. He also implemented retention and attrition programs that included ongoing customer surveys and outbound telemarketing initiatives, aimed at improving customer satisfaction and loyalty. Additionally, he developed corporate employee programs such as the President’s Club and Individual Goals Programs, which focus on recognizing employee achievements and fostering a motivated workforce.