Allison Hornev
About Allison Hornev
Allison Hornev serves as the Chief Marketing Officer at Common Citizen, bringing extensive experience in brand management and marketing innovation. She has a strong background in the cannabis industry and previously held various marketing roles at Kellogg Company and Bell's Brewery.
Work at Common Citizen
Allison Hornev has served as the Chief Marketing Officer at Common Citizen since 2021. In this role, she oversees the marketing strategies and initiatives for the company, which operates within the cannabis industry. Her responsibilities include developing integrated marketing campaigns and managing brand architecture to enhance the company's market presence. Under her leadership, Common Citizen aims to create a cohesive brand experience for consumers.
Previous Experience at Kellogg Company
Allison Hornev's tenure at Kellogg Company spanned several roles from 2007 to 2016. She began as a Senior Promotions Coordinator and progressed to Associate Manager Promotions. Hornev then served as Associate Brand Manager and later as Associate Manager Marketing Innovation. Her final position at Kellogg was as Brand Manager Marketing Innovation. Throughout her time at Kellogg, she gained extensive experience in brand management and promotions.
Experience at Bell’s Brewery
From 2016 to 2020, Allison Hornev worked at Bell’s Brewery as a Senior Marketing Manager. In this position, she was responsible for developing marketing strategies that aligned with the brewery's brand identity. Her experience in the beverage sector contributed to her understanding of consumer engagement and brand loyalty.
Education and Expertise
Allison Hornev holds a Bachelor of Arts degree in Telecommunications and Marketing from Ball State University, which she completed from 1998 to 2002. She also earned a Master of Business Administration with a focus on Marketing from Western Michigan University between 2009 and 2011. Hornev possesses expertise in Nielsen analytics, which aids in analyzing consumer behavior and market trends, and has a strong background in brand architecture.
Background in the Cannabis Industry
Allison Hornev has significant experience in the cannabis industry, a sector known for its rapid growth and evolving market dynamics. Her role as Chief Marketing Officer at Common Citizen allows her to leverage her marketing skills and industry knowledge to navigate the complexities of this market, focusing on brand development and consumer engagement.