Beth Clark
About Beth Clark
Beth Clark serves as the CRM Manager at Common Citizen and has extensive experience in social media and marketing management. She has successfully implemented projects that significantly improved data tracking and customer engagement across various organizations in Michigan.
Work at Common Citizen
Beth Clark has served as the CRM Manager at Common Citizen since 2022. In this role, she initiated a project aimed at improving customer source data tracking through the Treez POS system. This project resulted in a significant increase in data recordings, achieving a 95-fold improvement. Her responsibilities include overseeing customer relationship management strategies and enhancing data-driven decision-making processes within the organization.
Current Roles and Responsibilities
In addition to her position at Common Citizen, Beth Clark works as the Social Media and Marketing Manager at Ieuter Insurance Group since 2019. She also holds the role of Social Media and Storytelling Specialist at Global Ties Kalamazoo, where she has been active since 2020. Her work involves developing marketing strategies, managing social media presence, and producing engaging content to promote organizational initiatives.
Education and Expertise
Beth Clark studied Journalism at Western Michigan University, where she earned a Bachelor's degree from 1992 to 1998. She also attended Kalamazoo Valley Community College, focusing on Photography from 1996 to 1998. Additionally, she completed a College Preparatory / Honors Track Curriculum at Midland High School, graduating in 1992. Her educational background supports her expertise in marketing, social media management, and customer relationship management.
Previous Experience
Before her current roles, Beth Clark worked as a Social Media Manager at Professional Insurance Agents of Michigan from 2017 to 2022. She also served as a Yelp Kalamazoo Community Ambassador during the same period. In these positions, she developed social media strategies and engaged with the community to enhance brand visibility and customer interaction.
Achievements and Contributions
Beth Clark has produced and edited newsletters and SMS/MMS campaigns that achieved open rates between 29% and 37%. She developed best-in-class Standard Operating Procedures (SOPs) to improve guest experiences at a vertically-integrated cannabis manufacturer and retailer. Additionally, she has mentored marketing personnel, leading to promotions and salary increases for team members, and negotiated group rates that resulted in significant cost savings for her employers.