Lex Rae
About Lex Rae
Lex Rae is a Retail Marketing Manager with a background in Communication and Media Studies from Western Michigan University. Currently, they work at Common Citizen and have previously held a position at LIV Cannabis, where they promoted customer service and advocated for education in cannabis care culture.
Work at Common Citizen
Lex Rae serves as the Retail Marketing Manager at Common Citizen, a position held since 2022. In this role, Rae focuses on developing marketing strategies that promote inclusivity and accessibility within the cannabis retail sector. Rae's efforts are directed towards enhancing customer engagement and ensuring that the marketing initiatives align with the company's commitment to community-forward practices.
Previous Experience at LIV Cannabis
Prior to joining Common Citizen, Lex Rae worked at LIV Cannabis, initially as the Social Media Marketing Manager from 2021 to 2022. In this role, Rae was responsible for managing the brand's online presence and engaging with the community through various social media platforms. Following this position, Rae transitioned to the role of Retail Marketing Manager at LIV Cannabis, where the focus was on promoting high-level customer service through knowledgeable wellness advisors.
Education and Expertise
Lex Rae studied Communication and Media Studies at Western Michigan University for one year, from 2008 to 2009. This educational background provides Rae with a solid foundation in effective communication strategies, which are essential in the marketing field. Rae's expertise is further demonstrated through advocacy for continued education in cannabis care culture, emphasizing the importance of informed consumer interactions.
Community Initiatives in Cannabis Industry
Lex Rae is committed to community-forward initiatives within the cannabis industry. This commitment reflects a dedication to fostering a positive impact on local communities through inclusive marketing strategies. Rae's focus on accessibility ensures that cannabis products and services are available to a diverse range of consumers, promoting a more equitable industry landscape.