Adam Rice
About Adam Rice
Adam Rice is the Chief Marketing Officer at CommonSpirit Health, where he has played a significant role in enhancing the organization's public image and patient engagement. He has extensive experience in healthcare marketing, having previously held leadership positions at Dignity Health and Blue Cross Blue Shield of Arizona.
Work at CommonSpirit Health
Adam Rice currently serves as the Chief Marketing Officer at CommonSpirit Health, a position he has held since 2024. Prior to this role, he was the Senior Vice President of Marketing and Communications at the same organization, starting in 2019. In his tenure at CommonSpirit Health, he has played a significant role in rebranding efforts, enhancing the organization's public image and consumer engagement. He has developed and implemented a comprehensive digital marketing strategy that has notably increased online patient engagement. Additionally, he has led a cross-functional team to integrate advanced analytics into marketing strategies, resulting in more targeted campaigns.
Previous Experience in Marketing
Before joining CommonSpirit Health, Adam Rice held several key positions in marketing. He worked at Dignity Health as Vice President of Marketing and Communications, Physician Integration from 2013 to 2014, and as Vice President of Marketing for the National Team from 2014 to 2019. His earlier experience includes a role as Director of Marketing and Consumer Sales at Blue Cross Blue Shield of Arizona from 2001 to 2013. He began his career at UCMS Interactive as Business Development & Marketing Manager for one year in 1999.
Education and Expertise
Adam Rice holds a Bachelor of Arts degree in Journalism and Communications from the University of Iowa, where he studied from 1993 to 1997. He furthered his education by earning a Master of Business Administration (MBA) from the W. P. Carey School of Business at Arizona State University, completing his studies from 2005 to 2007. His educational background equips him with a strong foundation in both communications and business management, which he applies in his marketing roles.
Achievements in Health Awareness Campaigns
At CommonSpirit Health, Adam Rice has been instrumental in launching several successful health awareness campaigns. These initiatives have contributed to improved community health outcomes, showcasing his commitment to enhancing public health through effective marketing strategies. His work in this area reflects his understanding of the healthcare landscape and the importance of consumer engagement in promoting health awareness.
Speaking Engagements and Industry Contributions
Adam Rice has participated as a keynote speaker at major healthcare marketing conferences. In these roles, he shares insights on consumer experience transformation, contributing to the broader dialogue on effective marketing practices within the healthcare sector. His involvement in these conferences highlights his expertise and thought leadership in healthcare marketing.