Mara Burke
About Mara Burke
Mara Burke serves as the System Vice President of Marketing at CommonSpirit Health, where she has worked since 2020. She has extensive experience in healthcare marketing and strategic planning, having held various leadership roles in organizations such as CHI Franciscan Health and Highline Medical Center.
Work at CommonSpirit Health
Mara Burke serves as the System Vice President of Marketing at CommonSpirit Health, a position she has held since 2020. In this role, she has developed multi-agency ecosystems and models that enhance marketing performance. Burke is responsible for deploying patient engagement and retention strategies, which are crucial for improving patient experiences and outcomes. She also leads the development of strategic marketing plans for various products and services, including business-to-business (B2B) initiatives and joint ventures. Her work is based in Tacoma, Washington.
Previous Experience in Healthcare Marketing
Before her tenure at CommonSpirit Health, Mara Burke held several key positions in healthcare marketing and strategic planning. From 2015 to 2020, she worked at CHI Franciscan Health as Vice President of Strategy, Integration & Marketing. Prior to that, she served as Executive Director of Strategic Planning at CHI Franciscan Health from 2013 to 2015. Her career began at Highline Medical Center, where she worked in various roles, including Assistant Administrator for Strategic Planning, Marketing & Communications from 2010 to 2013, and Director of Community Relations, Marketing, and Development from 2000 to 2010.
Education and Expertise
Mara Burke holds a Master of Business Administration (MBA) with a focus on Health Care Leadership from Regis University, which she completed from 2011 to 2013. She also earned a Bachelor's degree in Health Care Leadership from Santa Clara University, studying from 1984 to 1988. Her educational background provides her with a solid foundation in healthcare management and marketing strategies.
Strategic Contributions to Healthcare Systems
Throughout her career, Mara Burke has demonstrated expertise in identifying and creating financial synergies across large healthcare systems. Her strategic contributions include the development of marketing plans that align with organizational goals and enhance overall performance. Burke's experience spans over two decades in various leadership roles, where she has focused on improving marketing effectiveness and patient engagement.