Elaine Phoon
About Elaine Phoon
Elaine Phoon is the Director of Marketing at COMO Hotels and Resorts, bringing extensive experience in marketing across various regions, including Southeast Asia and China. She has a strong background in team management and talent development, with a proven track record in enhancing company performance through strategic marketing initiatives.
Current Role at COMO Hotels and Resorts
Elaine Phoon serves as the Director of Marketing at COMO Hotels and Resorts, a position she has held since 2019. In this role, she is responsible for overseeing marketing strategies and initiatives that enhance brand visibility and drive revenue growth. Her leadership in this capacity has contributed to the overall performance of the organization, leveraging her extensive experience in the hospitality sector.
Previous Experience at Banyan Tree Hotels & Resorts
Before joining COMO Hotels and Resorts, Elaine Phoon worked at Banyan Tree Hotels & Resorts as the Assistant Vice President from 2015 to 2019. During her four years in Singapore, she played a key role in developing marketing strategies that aligned with the company's goals. Her tenure at Banyan Tree helped her refine her skills in team management and talent development.
Education and Professional Development
Elaine Phoon holds a Bachelor of Arts (B.A.) in Communications from Charles Sturt University. She furthered her education by obtaining a Post Graduate Diploma in Direct Marketing from The Institute of Direct and Digital Marketing. This academic background has equipped her with the knowledge necessary to excel in her marketing career.
Marketing Expertise and Industry Experience
Elaine possesses a diverse vertical portfolio with expertise spanning various industries, including hospitality, financial services, technology, automotive, FMCG, mobile operators, retail, and government services. Her broad experience enables her to approach marketing challenges with a comprehensive understanding of different market dynamics.
Leadership Skills and Strategic Thinking
Elaine Phoon exhibits strong leadership skills, particularly in team management and talent development. She has contributed to executive grooming and improved company performance through her strategic thinking and hands-on approach. Her ability to execute and deploy effective marketing strategies has led to enhanced returns for the organizations she has worked with.