Jasmine Tan
About Jasmine Tan
Jasmine Tan is a CRM Manager at COMO Hotels and Resorts in Singapore, where she has worked since 2020. She has a background in loyalty marketing and has held various roles in the hospitality and telecommunications sectors, contributing to significant improvements in customer retention and engagement.
Current Role as CRM Manager at COMO Hotels and Resorts
Jasmine Tan has been serving as the CRM Manager at COMO Hotels and Resorts since 2020. In this role, she has focused on enhancing customer relationship management through strategic initiatives. Her work includes implementing a CRM strategy that has improved member engagement and loyalty, contributing to the overall success of the hotel's customer retention efforts.
Previous Experience in CRM and Loyalty Management
Prior to her current position, Jasmine worked at Pan Pacific Retail Management as the CRM & Loyalty Manager for seven months in 2019. During her tenure, she developed a successful loyalty marketing campaign that significantly increased customer retention rates. She also held roles at Park Hotel Group as Assistant CRM Manager and at Millennium & Copthorne Hotels, where she focused on global loyalty programs and strategic alliances.
Background in Customer Service and Marketing
Jasmine's career began in customer service, with roles such as Customer Service Consultant at StarHub and Customer Service Representative at the International Air Transport Association (IATA). She transitioned to marketing roles, including Senior Marketing Executive at Millennium & Copthorne Hotels, where she managed global loyalty programs. Her diverse background has equipped her with a comprehensive understanding of customer engagement strategies.
Educational Qualifications in Marketing and Tourism Management
Jasmine holds a Bachelor's degree in Marketing and Tourism Management from the University of Newcastle, where she studied from 2009 to 2011. She also completed her A Levels in Science at Nanyang Junior College from 2007 to 2008. Her educational background supports her expertise in CRM and loyalty marketing within the travel and tourism sector.
Participation in Industry Conferences
Jasmine has actively participated in industry conferences that focus on CRM and loyalty marketing strategies in the travel and tourism sector. These engagements allow her to stay updated on industry trends and best practices, further enhancing her capabilities in customer relationship management.