Khumar Askerova
About Khumar Askerova
Khumar Askerova serves as the Cluster Director of Sales and Marketing at COMO Hotels and Resorts, where she has worked since 2020. She has extensive experience in the hospitality industry, including managing the opening of large hotels in Baku and fluency in five languages.
Current Role at COMO Hotels and Resorts
Khumar Askerova has been serving as the Cluster Director of Sales and Marketing at COMO Hotels and Resorts since 2020. In this role, she oversees sales and marketing strategies for multiple properties, contributing to the brand's presence in the hospitality market. Her responsibilities include managing marketing campaigns, developing sales initiatives, and enhancing guest experiences across the portfolio.
Previous Experience in Hospitality Management
Prior to her current position, Khumar Askerova held several significant roles in the hospitality industry. She worked at Marriott International as the Cluster Director of Sales & Marketing for Autograph Collection Hotels from 2013 to 2016. Before that, she served as the Director of Sales at JW Marriott Absheron Baku from 2011 to 2013. Her extensive experience includes a decade at Hyatt Hotels Corporation, where she was the Dual Properties Marketing Communications Manager.
Educational Background
Khumar Askerova earned her Bachelor’s Degree from Baku State University, where she studied from 1992 to 1997. This academic foundation has supported her career in sales and marketing within the hospitality sector, equipping her with essential knowledge and skills.
Language Proficiency
Khumar Askerova is fluent in five languages: English, Russian, Azerbaijani, Turkish, and Brazilian Portuguese. This multilingual capability enhances her communication skills and allows her to engage effectively with diverse clientele and stakeholders in the hospitality industry.
Experience in Hotel Openings
Khumar Askerova has extensive experience in managing the opening of new hotels. Notably, she played a key role in the launch of a large conference hotel with 818 rooms and a mid-size boutique hotel with 150 rooms in Baku. Additionally, she has overseen the opening of two ski resort properties in the mountain region of Azerbaijan, showcasing her expertise in hotel development.