Lipika Sharma
About Lipika Sharma
Lipika Sharma is a Product Marketing Specialist with a diverse background in marketing and communications. She has held various roles in notable companies, including G Adventures and ComplianceQuest, where she has successfully implemented marketing strategies and led innovative projects.
Current Role at ComplianceQuest
Lipika Sharma serves as a Product Marketing Specialist at ComplianceQuest, a position she has held since 2023. In this role, she actively optimizes marketing communications to resonate with the target audience, achieving campaign goals and maximizing sales potential. She has developed a comprehensive content calendar for ComplianceQuest's Quality Management System (QMS) product line, guiding prospects through the marketing funnel. Additionally, she has crafted personalized communication strategies for Account-Based Marketing (ABM) campaigns, tailored to the specific needs of target personas.
Previous Experience at G Adventures
Prior to her current role, Lipika Sharma worked at G Adventures as Chief Experience Officer for Brand and Customer Communications from 2018 to 2021. During her three years in this position, she focused on enhancing customer engagement and brand messaging, contributing to the overall customer experience.
Career Background in Content and Project Management
Lipika Sharma has a diverse background in content and project management. She worked at Wadi.com as Project Lead for Value Added Services and Quality Assurance from 2015 to 2016, and at OYO as Project Manager for Content from 2016 to 2018. Additionally, she served as Manager of Communications at HealthPlix Technologies Private Limited from 2021 to 2022. Her roles have involved optimizing content strategies and ensuring quality assurance across various platforms.
Educational Background in Health and Media
Lipika Sharma has a solid educational foundation in both health and media. She studied at Delhi University, earning a B.A. (Hons.) in Mass Media and Mass Communication from 2012 to 2015. She also completed a Diploma in Health and Wellness from the International Association of Therapists. Furthering her education, she obtained a certification in Integrated Marketing Communications from IE Business School in 2021.
Internship Experience at NDTV Good Times
In 2014, Lipika Sharma gained practical experience as a Programming and Production Intern at NDTV Good Times. This internship provided her with insights into the media industry and contributed to her understanding of programming and production processes.