Shalini Chowdhary
About Shalini Chowdhary
Shalini Chowdhary serves as the VP of Marketing and Partnerships at ComplianceQuest, where she has significantly expanded the marketing team and developed successful strategies that exceeded sales targets. With a strong background in marketing and strategy across various industries, she has held key positions at companies such as Cott Beverages, Frost & Sullivan, and Chemtura.
Current Role at ComplianceQuest
Shalini Chowdhary serves as the Vice President of Marketing and Partnerships at ComplianceQuest since 2016. In this role, she oversees the marketing department, focusing on market research, branding, lead generation, and digital marketing strategies. Under her leadership, the marketing team expanded from one to 27 members within three years. She has also developed a marketing funnel that exceeded sales targets by 120% in 2022 and led the creation of a marketing group that achieved a $72 million pipeline over seven years.
Previous Experience in Strategic Development
Prior to her current position, Shalini held various roles in strategic development and research. She worked at Cott Beverages as the Director of Strategic Development for 10 months in 2008. Before that, she spent five years at Frost & Sullivan, first as an Industry Research Manager and later as Director of Economic Research & Analytics. Her experience also includes a managerial role at Chemtura, where she focused on business research and strategy from 2006 to 2008.
Educational Background
Shalini Chowdhary earned a Bachelor of Engineering (BE) from Manipal Institute of Technology, studying from 1993 to 1997. She furthered her education by obtaining a Master of Business Administration (MBA) with a focus on Entrepreneurship from T A Pai Management Institute, Manipal, between 1996 and 1998. Additionally, she completed her early education at Notre Dame Academy in Patna from 1988 to 1993.
Marketing Innovations and Achievements
At ComplianceQuest, Shalini implemented a partnership program with Salesforce, positioning the company among the top 2% of SaaS firms on the platform. She configured a tech stack with over 30 integrated applications to enhance marketing automation and demand generation. Shalini also pioneered the use of Generative AI-powered marketing strategies, which doubled production without increasing resources. Her efforts in optimizing the company website led to increased sales and improved site traffic.
Comprehensive Marketing Strategy
Shalini is responsible for a wide range of marketing functions at ComplianceQuest, including budgeting, event management, and market strategy. She actively engages in finding suitable partners and keeps abreast of competitive trends. Her strong background in marketing and strategy spans multiple industries, contributing to her effectiveness in leading the marketing department.