Jayson Conway
About Jayson Conway
Jayson Conway is the Paid Acquisition Program Director at Compound Growth Marketing, bringing over 10 years of experience in marketing initiatives and expertise in areas such as funnel optimization and paid social media. He has held various roles in digital marketing and creative direction across multiple companies, including Newfangled Digital Marketing Consultancy and Port City Java.
Current Role at Compound Growth Marketing
Jayson Conway serves as the Paid Acquisition Program Director at Compound Growth Marketing, a position he has held since 2023. In this role, he is responsible for overseeing paid acquisition strategies and driving marketing initiatives to enhance client engagement and growth. His current focus includes optimizing marketing funnels and leveraging various digital marketing channels to achieve program objectives.
Previous Experience in Digital Marketing
Prior to his current role, Jayson held several positions in digital marketing. He was the Director of Paid Media at Newfangled Digital Marketing Consultancy from 2020 to 2022, where he managed paid media campaigns. He also served as Demand Generation Manager at botkeeper from 2018 to 2019 and held the position of Digital Marketing Director at BlueTone Media from 2015 to 2016. His extensive experience spans over a decade, focusing on various aspects of digital marketing.
Educational Background
Jayson Conway studied at Wentworth Institute of Technology, where he earned a Bachelor of Technology (BTech) in Industrial and Product Design from 1992 to 1999. He also completed an Associate's degree in Architectural Engineering at the same institution from 1990 to 1999. His educational background provides a foundation for his expertise in marketing and design.
Expertise in Marketing Strategies
Jayson has developed a strong skill set in various marketing strategies, including funnel optimization, email marketing, paid social media, SEO, and PPC. He specializes in marketing automation, lead nurturing, and landing page optimization, which are critical components in driving successful marketing campaigns. His ability to communicate effectively with clients and colleagues enhances his capacity to lead marketing initiatives.
Leadership and Team Management
Throughout his career, Jayson has demonstrated strong leadership capabilities, managing teams to overcome challenges and exceed targets. His experience includes roles such as Creative Director at Port City Java and Internet Director at WWAY-TV, LLC. His ability to thrive on responsibility and challenge in professional settings has contributed to his success in various marketing roles.