Kym Parker
About Kym Parker
Kym Parker serves as the Vice President of Demand Generation at Compound Growth Marketing in Boston, Massachusetts, where she specializes in strategic research and planning to foster business growth. With a diverse background in digital media and marketing across various sectors, she has held several key positions in reputable firms since beginning her career in 2009.
Work at Compound Growth Marketing
Kym Parker currently serves as the Vice President of Demand Generation at Compound Growth Marketing, a position she has held since 2023. Based in Boston, Massachusetts, she is responsible for leading demand generation strategies that drive business growth. Her role involves overseeing cross-capability teams to enhance client and agency performance, focusing on innovative marketing solutions tailored to various industries.
Previous Experience in Digital Marketing
Prior to her current role, Kym Parker held several significant positions in the digital marketing sector. She worked as the Vice President of Media Strategy and Account Services at Aisle Rocket from 2021 to 2023. Before that, she was an Associate Media Director at Digitas North America from 2018 to 2021, and she also served in various roles at Connelly Partners, including Search Marketing Manager and Associate Search Marketing Director, from 2015 to 2018.
Education and Expertise
Kym Parker has a diverse educational background. She studied English Literature at King's College London and earned a Bachelor of Arts in Creative Writing and Comparative Literature from Hamilton College. Additionally, she completed a course in Digital Marketing at General Assembly. Her academic training complements her expertise in digital media buying, particularly across platforms such as TikTok and Pinterest.
Specialization in Marketing Verticals
Kym Parker specializes in several marketing verticals, including healthcare, travel and tourism, and education. Her skills in strategic research, planning, and insights are instrumental in driving both new and organic business growth. She has a strong focus on performance media strategy and planning, particularly within the retail and ecommerce sectors.
Career Progression and Roles
Kym Parker's career in marketing began at Penguin Group USA as an Academic and Library Marketing and Sales Coordinator from 2009 to 2011. She then transitioned to St. Martin's Press, where she held various marketing roles from 2011 to 2014. Her career continued to evolve through positions at Connelly Partners and Digitas North America, leading to her current role at Compound Growth Marketing.