Melissa Mackey
About Melissa Mackey
Melissa Mackey serves as the Director of Paid Search at Compound Growth Marketing, bringing extensive experience in search engine marketing. She has held significant roles at various companies and is recognized as one of the Top 50 Most Influential PPC Experts.
Current Role at Compound Growth Marketing
Melissa Mackey serves as the Director of Paid Search at Compound Growth Marketing, a position she has held since 2023. In this role, she oversees the strategic direction and execution of paid search campaigns, leveraging her extensive experience in the digital marketing landscape. Her responsibilities include optimizing client campaigns and ensuring alignment with overall marketing objectives.
Previous Experience in Paid Search
Before joining Compound Growth Marketing, Melissa held various positions in the digital marketing sector. She worked as the Associate Director of Paid Search at Merkle from 2021 to 2023. Prior to that, she served as Search Supervisor at gyro for nine years, from 2012 to 2021. Her background also includes a role as Online Marketing Manager at Fluency Media from 2007 to 2012 and as an Advertising Account Executive at Lansing State Journal from 1989 to 1996.
Educational Background
Melissa Mackey earned a Dual Bachelor of Arts degree in Marketing and Telecommunication from Michigan State University, where she studied from 1983 to 1988. She furthered her education by obtaining a Masters of Management in Marketing from Aquinas College in Grand Rapids, completing her studies from 1991 to 1994.
Industry Recognition and Contributions
Melissa has been recognized as one of the Top 50 Most Influential PPC Experts, underscoring her authority in the pay-per-click advertising industry. She regularly speaks at industry conferences, including HeroConf and SMX Advanced, sharing her insights and expertise. Additionally, she has contributed articles to prominent publications such as Search Engine Land and Search Engine Journal.
Certifications and Professional Development
Melissa holds professional certifications as a Google Ads Professional and a Microsoft Ads Accredited Professional. These certifications reflect her proficiency in managing paid search campaigns and her commitment to staying current with industry standards and best practices.