Amity Boone
About Amity Boone
Amity Boone serves as the Executive Director of Growth Initiatives at Condé Nast, where she has worked since 2019. With a background in marketing management and a focus on customer retention strategies, she has developed a strong expertise in crafting data-driven CRM strategies.
Current Role as Executive Director, Growth Initiatives
Amity Boone serves as the Executive Director of Growth Initiatives at Condé Nast, a position she has held since 2019. In this role, she focuses on developing and implementing strategies that drive growth and enhance customer engagement. Boone's leadership includes mentoring and managing teams to ensure they meet strategic marketing objectives. Her experience in various marketing roles at Condé Nast has equipped her with a comprehensive understanding of the industry.
Experience at Condé Nast
Boone has an extensive history with Condé Nast, having worked there in multiple capacities since 2005. She started as an Associate Marketing Manager and progressed to Senior Marketing Manager, Marketing Director for Consumer Revenue, and now Executive Director. During her tenure, she developed innovative digital acquisition strategies that improved customer retention and loyalty. She has executed 360 marketing campaigns that integrate various channels for maximum impact.
Education and Expertise
Amity Boone earned a Bachelor of Science degree in Business Administration, with a focus on International Business and International Studies, from St. Louis University. Her educational background provides a strong foundation for her expertise in crafting customer relationship management (CRM) strategies that utilize data analysis to optimize customer lifetime value.
Previous Work Experience
Before her extensive career at Condé Nast, Boone worked at Digitas as a Marketing Team Assistant for one year. Her early experience laid the groundwork for her future roles in marketing. She also held various positions at Condé Nast, including Marketing Manager from 2007 to 2011 and Marketing Director for Consumer Revenue from 2016 to 2018, contributing to her comprehensive skill set in marketing.