Amy Betts
About Amy Betts
Amy Betts is a Research Executive at Condé Nast, specializing in brand research for notable publications. She holds a Bachelor of Arts in International History and Politics from the University of Leeds and has previous experience at Ipsos MORI and Experis/Manpower Group.
Current Role at Condé Nast
Amy Betts serves as a Research Executive at Condé Nast, a position she has held since 2022. In this role, she conducts brand research for various high-profile publications under the Condé Nast umbrella, including Condé Nast Traveler and Bon Appetit. Her work involves analyzing market trends and consumer behavior to support the publications' branding strategies.
Previous Experience at Ipsos MORI
Prior to her current role, Amy Betts worked at Ipsos MORI, where she held two positions. She started as a Research Intern from 2019 to 2020, gaining foundational experience in research methodologies. Following this, she was promoted to Graduate Research Executive, where she worked for two years until 2022. During her time at Ipsos MORI, she contributed to various research projects that informed client strategies.
Educational Background
Amy Betts completed her Bachelor of Arts in International History and Politics at the University of Leeds from 2014 to 2018. Additionally, she studied at McMaster University for a year, focusing on History during her Year Abroad from 2016 to 2017. Her educational background provides her with a strong foundation in research and analytical skills.
Early Career and Other Roles
Before her roles in research, Amy Betts worked as a Contractor Care Representative at Experis/Manpower Group for six months in 2018-2019. She also gained customer service experience as a Shop Assistant at Barkers The Florist in Manchester, where she worked for six years from 2011 to 2017. These positions contributed to her skill set in communication and client interaction.
Research Contributions to Publications
In her research career, Amy Betts has conducted brand research for a variety of prestigious publications, including Vogue, The New Yorker, Vanity Fair, Wired, and Architectural Digest. Her work focuses on understanding brand positioning and audience engagement, which supports the strategic objectives of these well-known media outlets.