Andrew Wakeford
About Andrew Wakeford
Andrew Wakeford is a Research Lead at Condé Nast, specializing in global studies across lifestyle, media, and sport categories. He has a background in English Language and Linguistics from the University of York and has held various research roles in both client-side and agency settings.
Work at Condé Nast
Andrew Wakeford has been with Condé Nast since 2018, initially serving as Research Manager before advancing to the position of Research Lead in 2021. In his role, he supports cross-discipline teams to optimize customer experiences for notable brands such as Vogue and GQ. His work involves conducting in-depth research to inform strategic decisions and enhance brand engagement.
Education and Expertise
Andrew Wakeford studied at the University of York, where he earned a 2:1 BA Hons degree in English Language and Linguistics from 2005 to 2008. His educational background provides a strong foundation for his expertise in conducting global studies across lifestyle, media, and sport categories. This academic training contributes to his analytical skills and understanding of consumer behavior.
Background
Before joining Condé Nast, Andrew Wakeford gained diverse experience in the research field. He worked at The Football Association as a Customer Insight Analyst from 2013 to 2016, where he focused on understanding customer preferences. Prior to that, he held positions at WFCA plc as a New Business Executive and at 2CV in various roles, including Senior Research Executive and Research Manager.
Achievements
Throughout his career, Andrew Wakeford has demonstrated versatility in research methodologies by working in both client-side and agency roles. His experience spans various sectors, allowing him to contribute effectively to research projects. His involvement in optimizing customer experiences for high-profile brands highlights his capability in delivering valuable insights.