Ashley Banks
About Ashley Banks
Ashley Banks serves as the VP of Sales for the Tech & Telco Category at Conde, where she also leads brand revenue for Pitchfork, Teen Vogue, and Them. With a background in media sales and a degree in Psychological Sciences from Vanderbilt University, she has extensive experience in optimizing advertising campaigns and understanding the media landscape.
Current Role at Condé Nast
Ashley Banks serves as the Vice President of Sales for the Technology and Telecommunications category at Condé Nast. In this role, she also leads brand revenue initiatives for Pitchfork, Teen Vogue, and Them. She has held this position since 2020 and continues to operate from New York, United States. Her responsibilities encompass managing sales strategies and driving revenue growth across multiple platforms.
Previous Experience at Condé Nast
Ashley Banks has held several positions at Condé Nast prior to her current role. She worked as a Senior Account Director for Agency and Industry for four months in 2017. Following that, she served as Executive Director for Industry and Agency from 2017 to 2019, and as Vice President of Sales for Technology and Telecommunications from 2019 to 2020. Her tenure at Condé Nast has provided her with extensive experience in media sales and client management.
Education and Expertise
Ashley Banks earned a Bachelor of Science degree in Psychological Sciences from Vanderbilt University. Her educational background supports her strong analytical skills, which she applies in media landscape reporting and research. She utilizes various advertising metrics, including CPM, CPC, CPA, CPL, and CPE, to optimize campaigns effectively.
Career History in Media Sales
Ashley Banks has a diverse career in media sales, beginning as an Account Representative at CBS Interactive in 2008. She progressed to roles such as Account Executive at CBS Interactive, Sales Executive at Say Media, and Account Director at WIRED. Her experience spans over a decade, during which she has developed a deep understanding of the media landscape and client needs.
Partnerships and Collaborations
Throughout her career, Ashley Banks has partnered with various third-party rich media vendors, including Pointroll, Eyewonder, and Invodo. She has also collaborated with an in-house Rich Media Team to enhance advertising strategies. Her ability to quickly grasp new media trends allows her to translate insights into strategic proposals and pitches.